Why all whitelabel dating site providers suck

The idea sounds nice: Run a dating site without writing your own code and without running a server yourself - and get loads of members right from the start.

The theory is good - in reality, things are a bit more disappointing...

The main reasons, why you should think about buying a dating site script (at the beginning to see how it goes)- or write your own dating site (maybe at a later stage) are the following:

• the default template provided suck - they do not meet todays requirements and most of them are not even responsive
• in the footer, you often find disturbing and seo-damaging "mandatory" backlinks to the dating site provider (e.g. datingfactory) or other links you dont want to have
• you have the same site as thousands of competitors and hardly a way or feature to "stand up" from the growd
• if you took the time to implement your own templates (if possible after all) - you might find them later in a similiar fashion offered to all other dating site users
• "up to" 65% revenue share sounds great - but it is "revenue share" not "gains share". You don't have to pay for development or hosting - but major factor is advertising costs - not development or hosting. What happens if you spend 1000 USD on advertising? Maybe 500 USD convert and you receive maybe 250 USD "revenue share" - but the dating site provider profits most: his own database of members grows and also all other sites of the network profit - but you only get paid for your conversions - not indirect conversions due to more female members or more activity on a site.
• it is hard enough to make more money then you spend on advertising with a dating site - and it takes a long time until you reach the break even as not all members convert directly. But if you share the revenue, it is almost impossible to profit. This only works if you have "free" traffic - but then you should think about doing it yourself (depends on the traffic level of course)
• you can only make money with a whitelabel dating site - if you run the white label dating sites network yourself -> then thousands of webmasters work for you - and you dont have any expenses for advertising - but profit on all the good marketing ideas your customs come up with.

Update: I found an interesting article about this topic on here:

http://ascamorlegit.com/white-label-dating/

This also matches my experiences and thoughts about this platform.
However the mentioned PGDating software is not something I would consider. I looked at the reference sites: the first one had a database errror the second one loaded, but had many Javascript errrors. Maybe just coincidence - but I do not think the software has the necessary quality level / code maturity. Apart from the technical quality of dating software, the challenge is, to cover advertising costs with membership fees or optional premium features. Being able to make money with a dating site is a tough business...and the majority of webmasters - even with millions of venture capital - will fail. Also the big players on the market are having a hard-time.

DatingFactory acquired by Agile Wings

DatingFactory acquired by Agile Wings

Agile Wings is the new owner of DatingFactory - a while label dating site service provider.

The new owners are said to bring their technology resources, marketing knowledge and years of experience to improve and continue to grow the Dating Factory White Label platform.

Agile Wings promises a better performing product,  higher return on investment and long term growth...

So far the main problem with running dating sites on DatingFactory was: it was almost impossible to make any money with it: conversion to finally paying members was extremely low and advertising costs extremely high. Even without paying a big part as an affiliate fee to a dating site provider, it is a tough challenge to make money in the dating field with a subscription based model as costs-per click go up to several GBP / Euros / USD per click.Only a few "clicks" convert to registered members and of those a small fraction are willing to pay. A big part of those paying (most male) members on paid dating sites in general, often finds out there is actually almost no female members apart from spammers/scammers or fake profiles and want a refund which leads to expensive backcharges....

So even when you can keep 100% of the revenue only very few companies manage to reach the break-even or even make money. Imagine you pay 50% ot 70% comission? Almost impossible to make money as client of a white-label network.

Also thousands of webmasters never reach the minimum payout - so the whitelabel provider never has to pay the commission.

At least white-label providers will always profit - they generate new signups and members to their database and often never have to pay for those signups as webmasters never reach minium payout or as members never convert to paying members or only after a very long time - or lead to other people signing up who will convert to paying members which the system would never find out.

Tanya Fathers  will continue in the position of the company CEO and work on the further growth strategy for the business and Lisa Moskotova will continue as COO.