Dienstag, 30. August 2011

State of the internet dating industry

Let's have a look at what's going on right now on the online dating market.

First of all, let's check how Cupid Plc is doing, after they have received millions through their ipo last October.

Cupid.com / Flirt.com

After their initial increase in traffic before/after the Cupid Plc (Easydate) stock came out, the traffic seems to have fallen quite a bit. After that, there seems to be a kind of stable (saturated) traffic level for cupid.com whereas flirt.com still seems to fall in traffic for the last 6 months.


Smartdate seems to perform really bad - traffic is falling despite millions of venture capital and plenty of staff:


What about "good" old match.com? They should have the best knowledge by know about the market as they are here for quite a long time now.

Their traffic seems to be extremely stable. Nobody expects it will ever grow massively, but obiously match.com will stick around in 5 years or even in 10 years.


How is Markus doing with his plentyoffish.com 1-man-show (almost) ?

wtf? Thought I could write the traffic is still growing slightly...like the last years. But look at that! The traffic has suddenly fallen? Panda update from Google? Some other tricks Markus was doing are not working anymore? Or are all users moving to the mobile apps now?