Plentyoffish.com switched to pof.com

This explains everything: Plentyoffish.com is now re-directing users to www.pof.com:

So, pof.com now has an Alexa of 200 - which is a decent rank for a dating site.

I wonder how the mobile traffic compares to the website traffic. According to Android market/iTunes the mobile app has 500,000-1,000,000 downloads so far.